It’s gonna take a SUPERMAN to sweep me off my feet

…but Superman Returns will do nicely, thank you.

I’ll refrain from comments for you few people who are reading this website instead of going to see the movie. To them I say: I’m sorry that your boss is keeping you late instead of enjoying the long weekend, but hey, at least you get Internet access– although clearly not unfettered net access, because if you were you’d be visiting porn sites instead of reading this stuff.

(Great, now everybody looking for Superman porn is going to see this entry pop up. Wonder if my hits will go up noticeably.)

Continuity again

Tom Brevoort blogs:

Hey, look! Somebody said something in a reply thread that rubbed me the wrong way a little bit! So now I get to reply right here in public–an absolute godsend when you’re trying to fill up a blog.

No kidding. What do you think I’m doing here?

Okay, here’s the post in question, in response to the Continuity thread:

>… But I gave you MONEY!
My approach to continuity is simple: if I’ve paid good money for an issue, I don’t want to be told 10 years later that the events I read in the comic I *paid* for should be ignored.

That would be a big waste of my money, would it not?

Posted by Adrian J. Watts on 2006-06-22 01:29:15>

Adrian, I think you have the wrong idea as to what you’re buying from us.

The transaction is pretty simple: you put down your $2.99, and in return we try to entertain you for 22 pages. But that’s really all you’re entitled to. There’s absolutely no guarantee of permanence, any more than there is when you watch a television show (“Bobby Ewing’s still alive in the shower?”) or go to a movie (“You mean Superman III and Superman IV don’t count now?”)

You’re not buying permanence. You’re not buying a guarantee that nothing will ever change. And you’re buying the physical object–which WON’T ever change.

It’s entirely your personal choice whether you feel the reading experience is a waste of your money. That’s the choice that every read has to grapple with every day–and why we work so hard to make sure that it is. Same as with every other entertainment possibility available to you (“You mean TOMB RAIDER III isn’t cutting edge anymore?”) And if you read the comic and liked the comic, then you got what was promised you. And even if you read the comic and didn’t like the comic, if you got the experience of reading the comic, you got what was promised to you–it just means that you’re much less likely to buy another one thereafter.

I’ve been disagreeing with Tom for longer than anybody else working in comics today.

When you are using continuity as a selling point and then disregard it, it’s fraud. It’s not that Adrian gave you money, it’s that you offered it for sale as “the latest installment in the story”. And then you’re going back and saying, “Nope.”

I’ve blogged on this in the past, if you want, go back there. Here’s the money quote:

If the stuff is good enough to take a fan’s money, it should be good enough to count as legitimate. When you sell products that say “the continuing adventures of X”, “a prologue to Y”, or “what happened between Episodes 9 and 10”, I don’t think it’s that unreasonable that they actually BE those things. As it is, this is a marketing strategy that takes your most loyal fan base and uses them like a drug dealer uses his clients– and then cuts the smack with baking soda or rat poison, figuring they’ll never notice the difference and if they do, it’s not like they can go somewhere else, is it?

Not only is this rude, not only is this deceptive, it’s horrible marketing. Ticking off your most loyal fan base, the evangelists who keep your brand alive when others were willing to write it off as a failure and turn it into a billion-dollar powerhouse, shows a contempt and stupidity that I can’t even fathom. Most brand managers KILL for that kind of user loyalty.

And it’s not like it can’t be done. All the Matrix tie-in stuff is kept in continuity, from video games to comic books. J.K. Rowling controls the Harry Potter brand….

But it requires devotion to the brand, not one section of it. And when done properly, it enhances the brand, and all the licensees involved.

Let me use a metaphor here.

Let’s say that Major League Baseball decides to start up an additional premium digital channel with ESPN for showing Major League Baseball games. At the end of the season, it’s announced that none of the games that aired on ESPN-MLB count for league standings– and furthermore, because those games don’t count, the Yankees are now league champions instead of the Blue Jays.

Is it okay to do so because customers were willing to spend money on it, but only 2% of the viewing populace of a whole? Or should baseball fans be upset because these games were sanctioned by MLB, but now aren’t because we didn’t like the way they were going and New York is a bigger market than Toronto?

No. And in fact, MLB this year started doing the exact opposite: they took the All-Star Game, a game outside league standings– outside continuity, if you will– and said that the league that won the game would get home field advantage in the World Series. Result? Ratings for the All-Star Game went up 30%. People cared again, because it had been brought into the larger fold.

The difference is that they cared about the brand as a whole, rather than one particular part of the family. And as we all know, when you favor one family member over another too much, a lot of bad blood builds up.

Amazingly, I think Tom and I reach the same conclusion: if you toss continuity out the window willy nilly, you make it much less likely that they’re going to stick around for more. Continuity is a quality issue.

A bit more Fry and Laurie

Many people watching House for the first time don’t realize that’s not really Hugh Laurie’s normal speaking voice on the show, and it’s quite surprising when they hear him in other circumstances. Take this one, for example…

Sobering thoughts

Saturday, November 25, 2006.

On that date, we’ll have been at war in Iraq longer than we were at war in World War II– the same length of time from March 20th, 2003 to then as the attack on Pearl Harbor to the end of WWII on V-J Day. (Dec 7, 1941 to Aug 24, 1945.)

It will also be 18 days after the 2006 elections. And sadly, that anniversary comes a bit late to have resonance with many voters.

Maybe we should go with August 19? That takes us up to V-E Day… no, now we’re too far away from Election Day.

I’ve got it. Saturday, September 30, 2006. That’s the length of the European portion of WWII, measured from the day that George W. Bush stood on an aircraft carrier and announced the end of major combat operations in the Iraq War.

There you go, George. A bit over three more months. Hell, FDR almost finished up the war against Hitler in that amount of time, and he was a Democrat on his deathbed who was working with commies. Surely you can do better.

Guerilla marketing in action

A way to reach an entirely different demographic.

A Terrifying Message from Al Gore

I suppose it has to do something to balance out Cars and The Fast and the Furious 3. (Incidentally, my dad saw an ad for that and said “Tokyo Drift? That’s supposed to be new? We’ve been doing that for over 35 years! How do you think Buffum got up Pike’s Peak so fast?”)

Dammit, John! Marjorie’s behind this, I’m sure…

According to Wikipedia: Region 1 versions of the first two seasons of A Bit of Fry and Laurie are set to be released in the United States on 22 August 2006.

I’ve seen bootlegs of this stuff, and I think it’s brilliant. Odds are, it’s a side of Hugh Laurie and Stephen Fry you’ve never seen before.

(Ah, Marjorie… I should never have divorced her…)

What I have against LiveJournal

Here’s the thing: I was thinking about writing a post about a friend who had just done something pretty dang dumb, even after I counseled against it and offered to help with an alternative course of action. And then I realized that there was a chance that if I wrote it, my friend would see it and no longer be my BFF, or something.

And that’s what I’ve got against LJ– this entire concept of writing posts that would then be placed in a locked post, for friends only.

It never really works. I’ve got people telling me things from locked posts that got forwarded by one of the friends, often in the “Can you be-lieve Grizabella said that about Jemima? How do you think Mungojerrie and Rumpleteazer will react?”

If you can’t post on a blog something that you wouldn’t want to put on the front page of the New York Times, you may just be engaging in idle gossip. At the very least, you’re hiding something. If you can’t draw a lesson from it without keeping folks’ names out of it, find another medium to communicate in and stop this hidey-seeky silliness. Say what you mean, or file off the serial numbers if you feel you must. But try to stand behind your words.

I know, it’s not always feasible because of work or family or whatever– but as I’ve often said, the only thing a person has that’s really worth a damn is a unique point of view. Why hide it under a bushel?

Yeah, that wasn’t a fun day…

Heartbreak just a step away — Newsday.com, setting the scene for how horse injuries can happen, even to Kentucky Derby winners:

The year was 1999. The race was the Mother Goose, a prestigious stakes for 3-year-old fillies in late June at Belmont Park.

As trainer Eddie Plesa Jr. placed blinkers on the usually stoic Three Ring, she became fractious in her paddock stall. She reared, flipped, crashed to the ground and fractured her skull.

As she flailed about, bleeding from both nostrils and ears, Belmont’s chief examining veterinarian knew what he had to do. On the spot, Dr. Anthony Verderosa euthanized Three Ring.

“It was so violent, so quick,” Verderosa said last week as he watched horses return to the paddock from the track at Belmont. “Everyone around you is screaming, yelling, running, crying. But it was obvious the wound was fatal, and in that situation, you need someone who can keep a clear head. You’re in the eye of the storm. You need to be calm, be decisive. You don’t like it, obviously. Sometimes, you have no choice.”

Fatal injuries, despite the emotional and financial cost, are an inevitable part of the sport.

Here’s what I wrote at the time about that Saturday, June 26th, for everybody who asked:

A beautiful day at Belmont Park. The day was bright, a bit muggy, and we were there to see Three Ring race in the Mother Goose, a Grade I stakes that’s the second leg of the Triple Tiara, the NY filly version of the Triple Crown. She had won the first leg back on June 4th by a head, after a disastrous (and well-publicized) road trip to the 125th Kentucky Derby, where she came in dead last due to some bad bumps and a slipped saddle.

The clan was reunited at the Triple Crown Room (if Belmont was the Titanic, we were with the Astors) and we’d done okay with the betting, a little behind but we were going to make it up in our race. My dad was happy, having retired 22 hours earlier.

We went down to the paddock to watch Three Ring get saddled up. I was looking over at the stall, standing directly in front of it, having a discussion with Mr. Goldstein about Internet gambling, when she reared up. They were trying to put the blinders on her, and she got badly spooked — by something, we’ll never know what. She backed out of the stall and reared up. My suspicion is she cracked or broke a rear ankle when she reared — she went down, and fell on her right side, probably hitting her head on the ground at that time. She was shaking. I heard somebody say, “She’s scratched.”

At this point she attempted to get back up. Again, assuming the broken ankle, when she got on that the pain must have shot through her — for whatever reason, she bucked wildly, and slammed her head and neck against the paddock siding.

No news story described the sound of that impact. The closest analogue for that was the sound of a baseball bat hitting a fastball and breaking — that deep, shattering, splintering wood sound.

It is a sound nothing living should ever make.

She went down again, and was barely moving. The doctor reported blood coming out of her mouth and nose, although I wasn’t close enough to see it. The onlookers were horrified. I heard crying around me.

I rushed over to my dad and his ladyfriend’s side — this had happened to us last year, when our horse Best Friend Stro had been leading a race by five lengths, and broke down a hundred feet before the finish line. A fractured leg, and she had to be put down right there. She was also another phenomenal horse — she won the Best NY Filly of 1998. Posthumously.

He was clenched up tight. “Take Diana upstairs.”

“Right.” And I took her on a slow walk back up to the dining room. I heard a few onlookers, who hadn’t seen what happened, saying, “Boy, you look sad.”

We got back upstairs and I ordered Diana a decaffinated tea. I tried to console her while we were both watching the live broadcast from the paddock. The announcement came on, “A late scratch, Three Ring. Refunds on all bets on Three Ring will be honored. There will be a consolation Pick Three winner.” The live feed was telling us nothing else, the cameraman was studiously avoiding the stalls as the horses paraded around. The only thing I could see was a few of our crowd walking back up as the horses headed to the track, their backs to us.

The first person to make it to the room was Barry Schwartz, who I realize must have gotten up there to try and avoid the press. “Is she okay?” He made a hand motion, shook his head and said, “She’s down.”

She had won 6 of 10 starts and earned over three quarter of a million dollars. She was worth millions as a brood mare. My father owned one ninth, I’m his only heir. To put in strictly financial terms, take the value of say, your house, and watch it turn to $200 of cat food in less time than it takes a match to burn up.

But more than that, she was a champion, on her way to proving it.


I’ll skip the recap of grief there, you don’t know any of the people and, except for a few people vomiting, it all sounds the same. My dad and Diana left immediately, others went at other speeds. I did what I’ve always done, what my family always does– support services. I made sure everybody had everything they came in with, I got Ernie’s daughters and friends back into the city, improved their mood as best as possible, we all shared the usual tasteless humor (“Seriously, Jackie, what do think of Dallas?”) and when they decided that they were going to go out and demolish their higher brain functions to try and forget the day, I filled the role of unofficial older brother/chaperone. (I’m sorry, four young girls, three under drinking age, two under voting age, all incredibly stunning (one was mistaken for the actress who played Joan of Arc in the CBS miniseries) wandering around New York City during Pride weekend trying to get into bars– you better believe I was making sure they were okay. I had to hustle them out the side door of one bar when the cops came around. Karen, it was after you left.) I got them home late, and crawled into my own bed around 5:30 AM.

Brandy wasn’t there, she had gone to a concert down on the shore and was staying with a friend, so I left a message to call me ASAP on the cell phone. She called around 12:30 AM. “Well,” I started, “the good news is that we don’t have to spend your 30th birthday at the racetrack…”